The NorthWest Broadcasting Company's flagship cable channel, True TV, has suffered a catastrophic slide in their
ratings in the two years they have been on the air. So, in a desperate attempt to boost the ratings, they
cultivate a new concept in programming - putting one ordinary person's life on cable 24 hours-a-day. After
numerous auditions, they pluck a boyish, goofy video store clerk named Ed to be the star of the show. Within a
week, Ed has become the blockbuster hit of the TV season. At first, Ed welcomes the constant attention as he is
shadowed by a three man video crew. However, celebrity has a price, which Ed learns when the show begins to
strain his personal relationships. Now Ed must find a way to end his ordeal, cancel EDtv, and return to the
normal life he lead before fame made him a daytime, nighttime and primetime superstar.